Embroidery design developed for the packaging of Noma Cyprus flours, commissioned by the creative studio Caparo DC for Lidl Hellas & Cyprus.

The embroidery was created based on the studio’s original vector illustrations and executed by hand. The stitched artworks added texture and depth to the visual identity. Once completed, the embroideries were photographed and digitized to become the main visual element of the packaging series.

Inspiration

The project draws from traditional Cypriot embroidery and decorative textile heritage. Emphasis was placed on rhythm, detail, and the tactile quality of thread, bridging cultural craftsmanship with contemporary packaging design.

• Bronze Pentaward – Product Packaging Category